Gardner Financial
Services Logo
Parent Company of Legacy Mutual Mortgage
The parent company (Gardner Financial Services) of the mortgage company that I work for needed an update to their logo. I had the opportunity to design a logo for the financial institution to be used across all digital and print media.
Using their existing branding standards, I was able to deliver a clean and concise logo in multiple formats. What was tricky, was that we couldn't use GFS due to copy right issues, BUT I feel I created the best given my parameters. You can view their website below!
Colors can be rearranged as needed
Though it may look like I simply layered these two letters on top of each other to make an over lapping effect, there is actually more behind the look.
I had to find a way to incorporate the brands 3 colors in the new logo. It just so happened that the dark Khaki color made a very convincing color multiplying effect to the non-designer eye (yay for color theory!)
So even though the middle color looks like just a layering effect, it's actually an intentional color implementation.
Black and Grey Options
