The Process

A city such as St. Joseph needed branding to suite its personality. Something clean and timeless with simple colors to reflect the cities beach side character.

The building depicted in the new logo is a white and brick building located in the heart of the downtown area. Residence and visitors alike will be able to recognize the silhouette.

The new city branding consists of formal letterhead and business card design, way finding system, and a website design for desktop and mobile.

This also gave the boyfriend and I a chance to explore a nearby town, walk the shore line, and enjoy some delicious thin crust pizza at Silver Beach Pizza, a restored train station turned pizza joint.